IHeartRadio is touring the country with a T-Shirt vending machine that accepts Instagram photos as payment for free merchandise.
It is touring the country & stops at a range of Universities & people touch the screen which then displays a code. They then take an Instagram photo & tag it & add the code. The vending machine then dispenses a free T-shirt or similar product.
It’s a great way to engage with the typical college student aged 17-24 years.